Performance Summary
Performance Summary
AI-powered intelligence brief — May 2026
Google Ads Spend
$36,826
Conversions
264.55
SEO Total Users
6,045
Search Clicks
3,613
Monthly Overview
Paid Media
Google Ads spend increased +1.1% to $36,825.85, but conversions declined −11.0% to 264.55, pushing cost per conversion up +13.6% to $139.20. Paid reach contracted — clicks −7.8% and impressions −6.5%, suggesting less available traffic or reduced auction visibility.
SEO & Organic
Organic performance was stronger from a lead-quality standpoint — total users +40.8%, conversions +247.0%, and average session duration up +110.4%. However, new users declined −7.0%, showing traffic growth leaned more on returning users.
Website Summary
Total users rose +36.5% to 6,045 while new users fell −10.8% to 2,963. Conversions jumped +239.8% to 2,627, but average session duration slipped −20.0% to 00:12:08 — a sign that rapid traffic growth diluted dwell time per visit.
Search Visibility
Google Search performance was mixed — impressions fell −10.0% and clicks fell −7.1%, but site CTR improved +3.2% to 2.67%, indicating visibility is improving faster than click capture.
Outlook
May's biggest opportunity is improving paid efficiency and organic SERP engagement while protecting the strong conversion momentum from SEO.
Key Takeaways
Phone leads remain the core paid conversion driver
"Calls from ads" led Google Ads conversion volume with 154 conversions, followed by "First Time Phone Call" at 82.95, reinforcing that call-based lead handling remains central to paid performance.
Performance Max Vanderbilt continues to carry efficient scale
Performance Max (Vanderbilt) generated 55 conversions at just $9.36 cost/conv., making it the strongest high-volume efficiency campaign in May.
Memphis and Murfreesboro stood out among geo campaigns
Infusion (Memphis) delivered 13 (-29.7%) conversions at $69.03 (+40.2%) cost/conv., while Infusion (Murfreesboro) produced 11 (-31.3%) conversions at $82.93 (+45.5%) cost/conv., both showing continued local paid presence.
Informational and local pages are gaining traction
Pages like Bowling Green (+18.2% clicks, +200.1% conversions) and Norfolk (+100.0% conversions at -50.9% lower CPA) show expanding local paid visibility translating into leads.
High-intent pages are losing traffic but not necessarily output
The homepage (-11.0% users) and infusion center page (+3.9% users) still contributed meaningful conversion volume (70 and 29 respectively), indicating strong conversion efficiency from returning and engaged users.
Performance Summary
AI-powered intelligence brief — June 2026
Google Ads Spend
$31,846
Conversions
210.49
SEO Total Users
4,807
Search Clicks
4,000
Monthly Overview
Paid Media
Google Ads cost declined −13.5% as conversions fell −24.2%, pushing cost per conversion up +14.2%. Reach softened too — clicks −20.2% and impressions −28.6%.
SEO & Organic
Site traffic pulled back: total users −20.5%, new users −21.4%, and conversions −23.8%. Engagement quality improved, with average session duration rising +36.6%.
Website Summary
Total users fell −20.5% to 4,807 and new users −21.4% to 2,329. Conversions declined −23.8% to 2,001, while average session duration rose +36.6% to 00:16:34 — visitors who did arrive engaged more deeply than in May.
Search Visibility
Google Search was a bright spot — clicks +9.5% and impressions +9.3%, although average position weakened to 11.36.
Call Tracking
Calls followed the broader demand decline — total calls −15%, first-time callers −22%, and answered calls −15%.
Key Takeaways
Cumming, Clarksville, and Cookeville delivered strong paid efficiency
Cumming generated 22 conversions (+84.4%) at a $58.88 CPA (-53.7%), while Clarksville produced 13 conversions (+116.7%) at a $103.58 CPA (-58.3%). Cookeville also improved sharply with 7 conversions (+133.3%) and a $103.88 CPA (-66.6%).
Performance Max Bowling Green remained highly efficient
The campaign generated 14 conversions (+7.5%) with a 20% conversion rate and a low $22.40 CPA. This suggests the campaign is still converting efficiently despite clicks declining (-38.2%).
Local SEO page growth came from emerging markets
The Maryville page grew total users by +127.3% and new users by +120.0%, while Macon increased total users by +23.8% and conversions by +100.0%. These pages show useful localized momentum even as larger SEO pages declined.
Localized "infusion center" searches gained traction
"Infusion center macon ga" increased clicks by +250.0% with a 10.45% CTR, while "infusion center nashville" and "infusion center bowling green ky" each grew clicks by +166.7%. These terms point to stronger local search intent in key markets.
Non-branded discovery terms are gaining click share
"Infusion centers near me" increased clicks by +90.0% and CTR by +43.8%, while "infusion center near me" increased clicks by +46.2% and CTR by +68.0%.
ROI Summary
ROI Summary
Full Month May 2026
SEO Patients
66
Digital Ad Patients
6
Total Marketing Patients
72
Total New Patients
1,051
% Driven by Marketing
6.85%
Gross Patient Value
$18M
at $250K per patient
Net Patient Value (12%)
$2.16M
Monthly Digital Spend
$44,200
Cost Per Digital Acq.
$5,711
Monthly SEO Spend
$6,000
Cost Per SEO Acq.
$70.47
Gross Total Return
358.6x
Net Total Return
43.0x
ROI Summary
Full Month June 2026
SEO Patients
67
Digital Ad Patients
5
Total Marketing Patients
72
Total New Patients
932
% Driven by Marketing
7.73%
Gross Patient Value
$18M
at $250K per patient
Net Patient Value (12%)
$2.16M
Monthly Digital Spend
$31,847
Cost Per Digital Acq.
$6,369
Monthly SEO Spend
$6,000
Cost Per SEO Acq.
$89.55
Gross Total Return
475.5x
Net Total Return
57.1x
Google Ads Overview
Google Ads Overview
Cost
$36,825.85
Conversions
272.58
Cost / Conv.
$135.10
Conversions by Type
Clicks
3,541
-10.8%
Impressions
44,676
-9.0%
Google Ads Overview
Cost
$31,846.51
Conversions
210.49
Cost / Conv.
$151.30
Conversions by Type
Clicks
2,826
-20.2%
Impressions
31,887
-28.6%
SEO Overview
SEO Overview
New Users
2,963
Total Users
6,045
Conversions
2,627
Avg. Session Duration
00:12:08
Keyword Visibility
- Top 1-3
- Top 4-10
- Top 11-20
- Top 21-30
- Top 31-50
SEO Overview
New Users
2,329
Total Users
4,807
Conversions
2,001
Avg. Session Duration
00:16:34
Keyword Visibility
- Top 1-3
- Top 4-10
- Top 11-20
- Top 21-30
- Top 31-50
SEO Top Pages
SEO – Top Pages
| Landing Page | Total Users | % Δ | New Users | % Δ | Conv. | % Δ |
|---|---|---|---|---|---|---|
| (not set) | 3K | +193.7% | 0 | — | 2K | +370.6% |
| / | 2K | -15.1% | 1K | -13.9% | 70 | -27.8% |
| /solutions/infusion-center | 555 | +1.5% | 420 | +3.4% | 29 | -6.5% |
| /infusion-center/canton | 104 | -16.8% | 86 | -18.1% | 5 | -44.4% |
| /medication | 98 | -9.3% | 30 | +11.1% | 2 | +0.0% |
| /about-us | 89 | -29.4% | 70 | -31.4% | 1 | -50.0% |
| /contact | 87 | -31.0% | 44 | -13.7% | 5 | -50.0% |
| /infusion-center/richmond-va-infusion-center | 63 | +12.5% | 46 | +31.4% | 3 | -40.0% |
SEO – Top Pages
| Landing Page | Total Users | % Δ | New Users | % Δ | Conv. | % Δ |
|---|---|---|---|---|---|---|
| (not set) | 2K | -18.1% | 0 | — | 2K | -23.2% |
| / | 1K | -25.1% | 1K | -22.2% | 36 | -48.6% |
| /solutions/infusion-center | 412 | -25.8% | 304 | -27.6% | 20 | -31.0% |
| /infusion-center/canton | 80 | -23.1% | 73 | -15.1% | 5 | +0.0% |
| /about-us | 71 | -20.2% | 59 | -15.7% | 1 | +0.0% |
| /medication | 69 | -29.6% | 22 | -26.7% | 0 | -100.0% |
| /contact | 57 | -34.5% | 31 | -29.5% | 2 | -60.0% |
| /infusion-center/spring-hill-tn | 56 | -11.1% | 52 | -11.9% | 2 | +100.0% |
Google Search
SEO – Google Search
Clicks
3,653
Impressions
142,181
Site CTR
2.57%
Avg. Position
10.11
Non-Branded Queries
| Keyword | Clicks | % Δ | Impressions | % Δ | Position | CTR | % Δ |
|---|---|---|---|---|---|---|---|
| iron infusion near me | 32 | -36.0% | 311 | -33.4% | 4 | 10.29% | -3.9% |
| iron infusion | 17 | -10.5% | 774 | +4.5% | 5 | 2.20% | -14.3% |
| iv therapy near me | 17 | +30.8% | 5K | +26.7% | 1 | 0.37% | +3.3% |
| infusion center near me | 13 | +8.3% | 753 | +10.9% | 8 | 1.73% | -2.3% |
| iron infusions near me | 12 | -7.7% | 143 | -17.8% | 12 | 8.39% | +12.3% |
| infusion centers near me | 10 | -28.6% | 199 | -20.1% | 6 | 5.03% | -10.6% |
| infusion center chattanooga | 9 | +350.0% | 61 | +125.9% | 1 | 14.75% | +99.2% |
| iron infusion knoxville tn | 9 | +80.0% | 49 | +40.0% | 2 | 18.37% | +28.6% |
| infusion center | 7 | +75.0% | 734 | -0.4% | 2 | 0.95% | +75.7% |
| infusion center louisville ky | 6 | +100.0% | 55 | -3.5% | 1 | 10.91% | +107.3% |
| iron transfusion near me | 6 | +20.0% | 26 | -7.1% | 6 | 23.08% | +29.2% |
| iron transfusions near me | 6 | +500.0% | 41 | +64.0% | 3 | 14.63% | +265.9% |
SEO – Google Search
Clicks
4,000
Impressions
155,462
Site CTR
2.57%
Avg. Position
11.36
Non-Branded Queries
| Keyword | Clicks | % Δ | Impressions | % Δ | Position | CTR | % Δ |
|---|---|---|---|---|---|---|---|
| iron infusion near me | 31 | -3.1% | 359 | +15.4% | 4 | 8.64% | -16.1% |
| infusion center near me | 19 | +46.2% | 655 | -13.0% | 2 | 2.9% | +68.0% |
| infusion centers near me | 19 | +90.0% | 263 | +32.2% | 4 | 7.22% | +43.8% |
| iv therapy near me | 13 | -23.5% | 4K | -19.5% | 2 | 0.35% | -5.0% |
| iron infusions near me | 12 | +0.0% | 112 | -21.7% | 8 | 10.71% | +27.7% |
| iron infusion | 10 | -41.2% | 759 | -1.9% | 4 | 1.32% | -40.0% |
| infusion center bowling green ky | 8 | +166.7% | 40 | +48.1% | 1 | 20% | +80.0% |
| infusion center nashville | 8 | +166.7% | 41 | +20.6% | 2 | 19.51% | +121.1% |
| infusion center | 7 | +0.0% | 662 | -9.8% | 2 | 1.06% | +10.9% |
| infusion center macon ga | 7 | +250.0% | 67 | +21.8% | 2 | 10.45% | +187.3% |
| iv hydration near me | 7 | +16.7% | 2K | -17.2% | 2 | 0.33% | +41.0% |
| infusion center louisville ky | 6 | +0.0% | 66 | +20.0% | 1 | 9.09% | -16.7% |
Call Tracking
Call Tracking
Total Calls
4,535
Missed Calls
276
First Time Callers
2,938
Answered Calls
4,259
Source Statistics
| Source | Total Calls | % Δ | First Time | % Δ | Missed | % Δ |
|---|---|---|---|---|---|---|
| Google My Business | 3K | +525.3% | 2K | +436.3% | 166 | +268.9% |
| Google Ads | 457 | -2.1% | 270 | -23.9% | 27 | +3.8% |
| Google Organic | 423 | +0.2% | 204 | -24.2% | 49 | +28.9% |
| Bing Organic | 91 | -11.7% | 31 | -50.8% | 3 | -72.7% |
| Direct | 62 | -41.0% | 33 | -40.0% | 9 | -18.2% |
| Yahoo Organic | 18 | -25.0% | 9 | -25.0% | 1 | -50.0% |
| cdtsphx50p.production.imsglo… | 17 | -19.0% | 0 | — | 17 | -19.0% |
| www.12stonehealth.com | 8 | -11.1% | 1 | -80.0% | 2 | — |
| DuckDuckGo Organic | 6 | +500.0% | 4 | +300.0% | 0 | — |
| Unknown Source | 4 | -50.0% | 3 | -40.0% | 1 | +0.0% |
| chatgpt.com | 3 | — | 3 | — | 0 | — |
| www.anthem.com | 2 | — | 1 | — | 1 | — |
Call Tracking
Total Calls
3,857
Missed Calls
217
First Time Callers
2,304
Answered Calls
3,640
Source Statistics
| Source | Total Calls | % Δ | First Time | % Δ | Missed | % Δ |
|---|---|---|---|---|---|---|
| Google My Business | 3K | -18.9% | 2K | -26.4% | 135 | -18.7% |
| Google Organic | 429 | +1.4% | 205 | +0.5% | 25 | -49.0% |
| Google Ads | 406 | -11.2% | 261 | -3.3% | 23 | -14.8% |
| Bing Organic | 87 | -4.4% | 30 | -3.2% | 12 | +300.0% |
| Direct | 83 | +33.9% | 36 | +9.1% | 8 | -11.1% |
| Yahoo Organic | 21 | +16.7% | 9 | +0.0% | 0 | -100.0% |
| cdtsphx50p.production.imsglo… | 12 | -29.4% | 0 | — | 12 | -29.4% |
| www.12stonehealth.com | 12 | +50.0% | 6 | +500.0% | 0 | -100.0% |
| DuckDuckGo Organic | 10 | +66.7% | 3 | -25.0% | 2 | — |
| Unknown Source | 5 | +25.0% | 3 | +0.0% | 0 | -100.0% |
| cca.bgchamber.com | 1 | — | 1 | — | 0 | — |
| greaterlouisvillekycoc weblinkc | 1 | — | 1 | — | 0 | — |